July 2026 Newsletter
Summer brain is real. People are booking from their phones in between errands, kid chaos, airport snacks, group texts, and “wait,...
The Digital Guest Journey: Why Tour Websites Lose Bookings Before Guests Click ‘Book Now’
Your Digital Guest Journey Matters More Than You Think Most tour and experience brands think their website has one job: Get...
June 2026 Newsletter
Want to know one of the biggest things I notice when reviewing luxury tourism websites? Operators spend so much time showcasing...
May 2026 Newsletter
I posted this on Instagram talking about the exact thing, but it deserves a spot in your inbox too: Your website is not...
April 2026 Newsletter
Your About page? It’s not really about you. I know, I’m a little late this month, but your girl has been...
March 2026 Newsletter
Your website has a job, regardless. Signs Your Website Needs a Refresh. Websites don’t age like wine. More like… milk. If...
February 2026 Newsletter
Here’s a fun little test: grab your phone, pull up your website, and pretend you’re a first-time visitor. Can you read...
January 2026 Newsletter
First off—Happy new Year! (Also the first and last time I’ll say that). See below for a picture of me forgetting...
December 2025 Newsletter
Quickly popping in your inbox to give you a monthly tip as we’re all doing the mad dash to the end...
November 2025 Newsletter
Here’s a question for you: if your website disappeared tomorrow, how quickly could you get it back online? That’s where backups...