Magnanimous Brewing
“Magnanimous people have no vanity, they have no jealousy, and they feed on the true and the solid wherever they find it. And, what is more, they find it everywhere.”
– Van Wyck Brooks
A brand identity rooted in the people and purpose behind Magnanimous Brewing.
After more than 20 years immersed in the beer industry, Charlie and Mike were ready to build something of their own.
Magnanimous Brewing brought together their love of making beer, their enthusiasm for wrestling, and a shared belief in treating people well. These were two big, burly, bearded guys with a generous spirit. Their brand needed to feel just as personal.
How do you capture serious beer knowledge, a love of wrestling, and genuine kindness in one identity?
For their original launch, Charlie and Mike needed a brand that could introduce the brewery and give people a sense of the owners behind it. It needed character, a clear point of view, and the flexibility to work across everything from a small logo placement to brewery signage.
Warm yellow nods to golden pours and a generous spirit. Deep navy brings a sturdy, grounded feel, while gray takes its cue from the steel tanks behind the beer. Together, they create a palette that feels hardworking, welcoming, and full of character. Just like the people behind Magnanimous.
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The Solution
We started with the idea at the heart of the name: being magnanimous. Generosity, kindness, and chivalry gave the brand its foundation, while the owners’ personalities gave it a face. Literally.
The crowned, bearded character brings those influences together. The crown nods to chivalry. The beard is a personal reference to Charlie and Mike, making the mark unmistakably connected to its founders.
Silk Remington’s textured lettering adds a familiar, slightly scrappy character. Navy, yellow, and gray give the identity a confident palette, with enough warmth to keep it welcoming.
We developed three logo lockups to give the brewery flexibility across different spaces and formats, then carried the identity into signage for the launch.
The Result
The identity received great feedback and remains in use today.
What began as a launch project gave Magnanimous a lasting visual signature: a crowned, bearded character rooted in its founders and the values they brought to the brewery.
Beer expertise. A generous welcome. A little wrestling spirit. A brand that feels like Charlie and Mike.
Key Features
• Brand strategy grounded in the founders’ personalities and values
• Custom crowned, bearded logo character
• Three adaptable logo lockups
• Navy, yellow, and gray color palette
• Silk Remington typography
• Brewery signage
