About the Client

Rick Kourchenko is an experienced copywriter, storyteller, and creative director with a passion for crafting compelling narratives across print, digital, and broadcast media. With a background spanning decades in advertising and marketing, Rick brings a sharp editorial eye and strategic thinking to every project.

The Challenge

Rick needed a professional online presence that could showcase his extensive portfolio and help him secure freelance and contract opportunities nationwide. For years, his body of work existed only in physical folders—a treasure trove of ads, articles, and campaigns without a digital home. The challenge was to create a clean, user-friendly website that not only displayed his work beautifully but also reflected his succinct, impactful style.

The Solution

Together, we designed and developed a WordPress website using the Divi builder. The site was built to be highly intuitive for Rick to update on his own, with a minimalist aesthetic that keeps the focus on his writing. We organized his portfolio in a way that’s easy for visitors to browse, while ensuring the layout and typography complemented his no-nonsense, professional tone.

Key Features

• Responsive design for seamless viewing on desktop, tablet, and mobile

• Custom-built pages with Divi for effortless updates

• Minimalist style to highlight Rick’s work without distraction

• Clean navigation and portfolio structure for easy client browsing

The Result

The result is a sleek, concise website that mirrors Rick’s own approach to copy: clear, direct, and memorable. Now, Rick’s portfolio lives online, ready to impress hiring managers and potential clients alike with every click.