Summer brain is real.
People are booking from their phones in between errands, kid chaos, airport snacks, group texts, and “wait, did we ever decide what we’re doing Saturday?”
Which means your website does not have much time to make sense.
Especially if you run tours, camps, events, travel planning, classes, retreats, or any kind of experience people need to understand quickly.
Here is the test: Can someone land on your website and figure out these three things in under 10 seconds?
- What you offer
- Who is it for
- What to do next
If the answer is “well, technically yes, but they need to scroll, click around, read between the lines, and channel their inner detective,” then no. The answer is no.
Your website should not make people work that hard. Clear beats clever. Simple beats stuffed. Obvious beats “I thought they’d figure it out.”
Because when people are busy, distracted, or comparing you to three other options, confusion is expensive.
Hit reply with your website link and I’ll tell you the first thing I notice.
