Your About page? It’s not really about you.
I know, I’m a little late this month, but your girl has been busy–in a good way! While I’ve been doling out advice for your websites, I’ve also been looking at my own, and it turns out it also needs a change. So…that’s coming soon. But, while I’m thinking of it…
Here’s a little website truth bomb: your About page? It’s not really about you.
Sure, people want to know who you are — but what they really want is to know how you can help them. The best About pages tell your story through your client’s eyes.
Swap “I” and “we” statements for “you” statements. Instead of “We create experiences,” try “You get an experience to talk about for a lifetime.”
Small changes, big difference. Try it out and watch your About page actually connect.
Talk soon.
